College Funding and Student Loan Repayment
Answers All In One Place

Change the Conversation

Have the tools to answer all of your client’s questions

Attract new clients

Generate new revenue sources

Add Real Client Value

Improve asset retention

Easy to Implement

Why the PayForED Platform

A Complete Software Solution

PayForED’s 3 -in- 1 cloud-based software gives the advisor a complete suite of tools that evolves with the client. This interactive environment provides an improved client experience over multiple years.

Comprehensive Training

This training program is the only combined student loan repayment and college planning course available. The training has earned the CFP Quality Partner approval and allows the advisor to use a FINRA listed designation.

Innovative Resources

The 5-annual webinars, case study programs, financial aid alerts, and strategy library full of documents and videos help the CFSLA stand apart from other financial advisors

How it works

A Complete Software Solution

PayForED’s 3 -in- 1 cloud-based software gives the advisor a complete suite of tools that evolves with the client.  This interactive environment provides an improved client experience over multiple years.

Comprehensive Training

This training program is the only combined student loan repayment and college planning course available. The training has earned the CFP Quality Partner approval and allows the advisor to use a FINRA listed designation.

Innovative Resources

The 5-annual webinars, case study programs, financial aid alerts, and strategy library full of documents and videos help the CFSLA stand apart from other financial advisors

Award Winning Software and Training

PayForED helps financial advisors understand their clients’ educational goals and student loan repayment opportunities.  Our unique platform provides the software and training to save clients thousands of dollars without becoming a college planner. The user-friendly environment gives the client freedom to customize their choices while keeping you as the financial strategist.

Our Solutions For Financial Professionals

If you want to grow your practice by gaining new clients and retain your asset base, then PayForED is the non-portfolio service that will create client loyalty and immediate return for them.

College Planning

College Cost Analyzer

Save money by discovering and comparing the best college value and loan options.

During College

In-College Payer

Stay on track! In-College Payer calculates and displays all 9 federal loan repayment options

After Graduation

Student Loan Repayer

Evaluate all their repayment, forgiveness, and refinancing options

$30/month per Advisor One Platform with All Three Solutions

Institutional Pricing Available

Why PayForED’s College Funding & Student Loan Repayment Software?

 Have the tools to answer this growing concern for more people.  Our approach will help you attract the wealth of the future. It also improves your ability to retain assets during the upcoming wealth transfer by connecting to the next generation with a needed service.

Robust Reports

Generates personalized charts and data by college in a simple format. We take the complexity out of college funding.

Customized Branding

Allows advisors to white label the reports and input custom disclaimers.

Customer Retention

Our Steps to Success platform helps advisors retain clients with answers during multi-year financial decisions years.

$30/month per Advisor
(Institutional Pricing Available)
Includes all three solutions!

Over 50 million households are impacted

$ 1 T
Wealth Transfer over 25 Years
$ 1 K
Avg balance in 529 plans ( Avg cost of one year of public university)
1 %
of parents that borrow to cover college costs
$ 1 K+
Average Medical Student Debt

Why our complete training?

PayForED’s complete student loan and college funding training has received the CFP CE Quality Partner recognition.  Earn 28.5 CFP CE credits and use our FINRA listed designation at course completion.

Complete Approach

Training brings together the financial aid process, college saving plans, educational tax strategies, proper student loan planning and the various loan repayment options.

Advanced College Funding Strategies

A program focused on advanced financial strategies that saves your client’s immediate dollars and adds value over multiple years.

Student Loan Repayment & Forgiveness

Get the knowledge to answer the various student loan repayment and forgiveness questions.  Grow your business in this high demand area.

Find out how PayForED can help transform your practice.

Complete the form below and we’ll be in touch soon.

Multi-generational familyThe financial service industry is facing two major hurdles in the next decade.  The first is the wealth transfer of 30 trillion dollars from Boomers to the next-gen.  The second is a large group of financial advisors, plan to retire.  As these come together, financial advisors will need to manage both to maximize the sale of their practice.

The statistics are not positive.  Depending on what study you look at, the average retention of assets is less than 30 percent in the event of the death of a client. This includes just a transfer between spouses.  The average age of financial advisors is over 50, with nearly a third planning to retire in the next 10 years.

At PayForED, we make it our job to offer smart and efficient student loan solutions using our optimized software.  Read on to learn more about how financial advisors can work to retain the assets of clients who pass their resources on to younger generations.

Avoiding the Asset Retention Problem

Fixing this future problem could be resolved with a simple strategic service addition.  This new service is a comprehensive college funding and student loan service.  It would allow the financial advisor to reach out to their current clients’ children with a meaningful service.  At the same time, establishing a relationship with them when that asset transfer occurs.  It will also strengthen the relationship with the spouse since it impacts their grandchildren in the future.

As an example, we are seeing clients who have paid for their child’s undergraduate education but now expect the child to pay for graduate school.  Grandparents are looking for the best ways to help with these increased expenses but are not too sure the best way to do it.

In addition to retention, it may be a great way to add new, younger clients.  The HENRYs (High Earners Not Rich Yet) are looking for student loan repayment and forgiveness advice.  Most of them acquired advanced degrees and have higher student loan balances

In these situations, they require the financial advisor to have a more in-depth skill set of educational funding and student loan repayment.  By adding this service, advisors will differentiate themselves from other advisors while establishing a family relationship rather than just a client relationship.

Opportunity Ahead – Income-Driven Repayment Trend

According to a 2018 Department of Education chart, approximately 54% of student dollars are now repaid using an Income-Driven Repayment (IDR) method.  This change offers a great opportunity for financial advisors and tax professionals since the new loan repayment strategies will require the advisor to manage a client’s Adjusted Gross Income.  The best ways to do that will be through retirement planning and other pre-tax strategies.

These same IDR methods are the only repayment methods that qualify for loan forgiveness.

Developing a Plan for Asset Retention

Educational funding and student loan repayment have grown more complex and expensive for families.  The advisor could get trained themself or bringing someone into the practice with this new and highly needed skill.  PayForED is the only training and software provider that puts both tools together in one place.  This simplifies the implementation and reduces costs by only needing one provider.

The trained advisor will need to have a basic knowledge of traditional financial planning.   A comprehensive training program will provide information on how the financial positioning works, advanced educational tax strategies, college saving plans, student loans, and various loan repayment strategies.   With this new expertise, the trained advisor will be able to reach out to the new client and begin to build a relationship with their client’s children.

Conclusion on Asset Retention

With any business, the owner must always be on the cutting edge to maximize the opportunity and grow their business.  In addition to the knowledge, an advisor must be able to distribute this advice more efficiently.  This is another change that the advisor will be faced with during a next-gen relationship. 

The PayForED software suite is an entire set of student loan solutions that provide an interactive environment that helps both advisors and their clients navigate financial decisions from college saving to student loan repayment.

Educational funding is one of the few emotional financial decisions that cross over generations.  It is a life event and relationship builder that extends over multiple years.  Do you have the skillset or does someone in your office have the knowledge to grow and maintain your business value?

Here is another way to think of it.  Would you let your client make a $200,000 to $800,000 financial decision without your advice?